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New in CardScan for CRM 4.1 |
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Hardware support for all CardScan 700c and 800c scanners |
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Simplified silent install and activation process with site-wide license keys |
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Improved “Find Account” search feature, with date and owner fields added |
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Auto-start feature: Insert a card into the scanner and the program will automatically launch |
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Email signature card: Include a scanned image of your business card in every outgoing email with Outlook 98 or later |
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It's a given that your sales and marketing database is rife with errors due to people manually entering contact data. Indeed, the average error rate for contact information is 15%; for some companies it can be as high as 35%!
Inaccurate data costs you plenty. Let's say you want to mail to your prospect database. If you mail 50,000 pieces and 15% of them are undeliverable, you will have wasted $2,025 in postage costs alone (assuming a first-class mail rate of $0.27 cents per piece). And, this amount doesn't include wasted production time, paper, or other costs.
The indirect costs associated with inaccurate data, however, are harder to quantify and go well beyond postage loss. These hidden costs include:
- Wasted time – Duplicate records mean sales and customer support people have to figure out which data is correct, transfer the information to one record, and then delete the second record.
- Compromised marketing campaigns – Misspelled names and incorrect addresses mean important messages and offers (direct mail, email, telemarketing) don't reach intended recipients.
- Reduced sales – Missing data or conflicting data on duplicate records reduce your opportunities for cross-selling or up-selling because sales lacks a complete picture of the customer.
CardScan significantly reduces bad or missing contact data because it allows anyone in your organization to quickly and accurately scan business cards – thus eliminating tedious and inaccurate data entry. Then, at the click of a button, contact information is seamlessly entered into your CRM system or other contact database.
CardScan delivers complete, accurate data in seconds.
For over ten years, in hundreds of thousands of offices, CardScan's proprietary interpretive technology has proven its ability to "see" the context of printed information – sorting street address from email, phone from fax, title from name – even on international cards.
Whether you use a CRM system, a simple contact manager, or nothing at all, CardScan has a solution. |
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