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New in CardScan for CRM 4.1 |
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Hardware support for all CardScan 700c and 800c scanners |
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Simplified silent install and activation process with site-wide license keys |
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Improved “Find Account” search feature, with date and owner fields added |
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Auto-start feature: Insert a card into the scanner and the program will automatically launch |
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Email signature card: Include a scanned image of your business card in every outgoing email with Outlook 98 or later |
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As a sales or marketing manager, you may not know that hundreds of potential prospects aren’t making it into your sales lead system. Why? Because your sales people decide – every day – which names get entered and which don’t. And you can’t manage a lead that doesn't get entered.
The reasons sales people don't enter contact information are varied and include:
- Too busy traveling, attending meetings, demonstrating products, etc.
- Not wanting to spend valuable time manually entering dozens of cards each week
- Misjudging opportunities as "lukewarm" or "not worth the time"
CardScan can increase the amount of captured data by 10% to 20%* |
These lost opportunities, however, can add up fast. A quick back of the envelope calculation will show you that it’s a sizeable number. For example, if you are able to increase lead entry by 20% and your monthly sales are 5 million dollars, these "lost" leads could be costing you half a million dollars in revenue a month or more.
Expecting sales people to manually enter business cards on a regular basis, however, is unrealistic given their hectic travel and meeting schedules.
With CardScan, your sales reps can scan a dozen business cards in less than a minute – eliminating tedious and inaccurate manual data entry. Then, at the click of a button, contact information is seamlessly entered into your CRM system or other contact database. |
The result? Data capture of all leads. Because CardScan lowers the resistance to entering data, fewer leads become lost or misjudged as "unimportant" – allowing you to track and nurture "warm leads" for increased sales opportunities.
CardScan delivers complete, accurate data in seconds.
For over ten years, in hundreds of thousands of offices, CardScan’s proprietary interpretive technology has proven its ability to "see" the context of printed information – sorting street address from email, phone from fax, title from name – even on international cards. |
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